Another way of saying this is, "What is the incentive for providing content?"

We changed the original question to the following: "How can DO identify, connect and foster communites of ocean user/providers. What are the incentives that make people want to be providers?"

The short answer is, you're going to provide information if it fulfills some goal. These goals may include the following:

(1) Money. (2) DO has been seeded with a bunch of high quality content which draws people in and makes them want to be included.(3) DO is a platform for people who are already paid to do it (researchers who's job it is to provide content). (4) Digital Oceans is recognized as a high-quality entity (that people want to be associated with). (5) Providers get recognition. (6) Providers are given a measure of impact (can see how many eyes view their conent). (7) DO is seen as a "high impact" means of providing content. (8) Providers are labled as "originators" of material (material is branded). (9) By providing information, you can find answers to questions (i.e., upload a photo to find out what it is). (10) DO community is viewed as a colection of "special communities". (11) DO may provide a venue for existing communities to improve their means of sharing information among themselves and other similar groups. (12) DO is easy to use, but not so easy to use that tons of crap is generated. Therefore, there should be some barrers to entry. (13) DO identifies, connects and fosters various (existing an new) communities.